2f. PF – Performance Presentations in Fund Marketing (Intermediate - OPEN)
The 2022 Marketing Rule changed the requirements for use of performance in marketing presentations, opening up the possible use of case studies but adding and sharpening expectations with respect to performance information. This session will examine in depth how those requirements are being interpreted and applied by regulators and the private fund community.
This session is open to regulators but closed to members of the press.
Learning objectives:
Hear how peers are addressing ambiguities in the rule.
Discuss potential issues associated with performance advertising including calculation of performance metrics and the implications of use of subscription lines.
Understand approaches to fee and expense allocation in presenting extracted performance.
Analyze the role of Compliance concerning performance advertising.
Learn about potential pitfalls.
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