This session will address the use of performance advertising by investment advisers and private funds. While performance disclosure is not a requirement, the panel will discuss how performance data must, if used, be presented under the new IA marketing rule.
• Analyze the effect of the new rule on performance advertisements, including the withdrawal of prior SEC no-action letters and guidance
• Discuss the disclosure requirements for performance advertising
• Understand the role of and the use of related, extracted, and portable performance
• Explore compliance considerations regarding the various types of hypothetical performance