This panel will discuss the SEC’s advertising and solicitation rule changes as reflected in the new adviser marketing rule. This session will include a deep dive into the new rule and the effect it will have on firms’ marketing efforts.
• Compare and contrast the old advertising rules versus the new marketing rule
• Explore issues regarding antifraud obligations
• Examine the expanded scope of the cash solicitation rule and its impact on placement agent activities
• Discuss the use of social media, including testimonials and endorsements, under the new rule