This lab will delve into techniques for training reviewers so they understand the nuances and importance of advertising review and can leverage their position in the firm to ‘have a seat at the table’. Attendees will discuss case studies highlighting common pitfalls, share best practices, and gain insight on overcoming these pitfalls.
• Provide tools and practical guidance when training a new advertising reviewer and understand the importance of ongoing support and coaching.
• Discuss the importance of having advertising compliance at the table and how to demonstrate value add.
• Analyze case studies that include common pitfalls and recent regulatory focuses.
• Learn the importance of creating and maintaining disclosures and how to use them effectively and consistently.