1f. BD – LAB – Managing Marketing: Advertising Compliantly

This lab will delve into techniques for training reviewers so they understand the nuances and importance of advertising review and can leverage their position in the firm to ‘have a seat at the table’. Attendees will discuss case studies highlighting common pitfalls, share best practices, and gain insight on overcoming these pitfalls.
Learning Objectives:
• Provide tools and practical guidance when training a new advertising reviewer and understand the importance of ongoing support and coaching.
• Discuss the importance of having advertising compliance at the table and how to demonstrate value add.
• Analyze case studies that include common pitfalls and recent regulatory focuses.
• Learn the importance of creating and maintaining disclosures and how to use them effectively and consistently.


Intermediate                        Program Level: Lab Date: November 8, 2021 Time: 10:00 am - 11:15 am Brenda Fournier Wesley Ringo

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